Welcome to New Day! I created this app to help people recovering from disordered eating safely log food, hit goals, and coordinate with a dietitian all while not worrying about calorie or weight tracking.

My prototype build below includes an assortment of features:

1. An in-app breathing exercise and mood journal.

2. A food scanner that uses AI to break down your meal's nutritional value using industry-standard "MyPlate" 

3. Seamless integration with your registered dietitian to send a detailed report of your meals each week.
I had the real privilege of interviewing three people recovering from different disordered eating experiences to inform my case study. It was important for me to be an active listener during my interviews so I could accurately represent the needs of my users.
I gained three valuable insights from my interviews:
1. Counting calories made my users feel overwhelmed and led to negative behaviors.
2. My users enjoyed structured elements of other fitness apps such as meal scanning.
3. My users emphasized the need to feel supported throughout their journey with my app.
After I finished my interviews, I collected and sorted my notes above to build a persona that represents the key behaviors, frustrations, and motivations of the users.
2x2 Matrix

I created this 2x2 Prioritization Matrix to delineate and prioritize tasks. Categorizing tasks along axes of urgency and importance allows me to visualize priorities and ensure alignment with strategic objectives.
I created this low-fidelity sketch of my app based on my initial findings.
Next, I created this digital layout of my app based on my sketch.
Based on feedback from my interviewees and some students in my class I created my medium-fidelity prototype.
My next step was to create the branding for my updated app design which was received with across-the-board approval from my testers. The calming, grounding, and earthy tones created a sense of serenity when they opened the prototype.
I created these two examples of user flows before producing my first app prototype:

1. Simple path with two courses
2. A more complex path
I created the first version of my app and started user testing.
Something I learned during this class was a lot of my class peers were very familiar with functionality regarding functionality but I was stronger with design and my interview process. 

During this process, I learned to anticipate how a variety of users might interact with my app rather than assuming that people would follow one predetermined path.

I could achieve a better mission and click rate by building my understanding of Figma's animation and button functionality and spending more time developing new features. 

In future app development projects, I would ask more open-ended questions to better understand the needs of my users.

Finally, I presented the final version of my app, including tweaks based on heat mapping, to my interviewees and my class. I had a wonderful response from my instructors, interviewees, and classmates. I developed many skill sets like interviewing, audits, matrix, prototyping, and user experience that I can use in future designs. I would love to use my passion for branding and research for website enhancements, mobile design, and audits. This process has helped me better understand the user and emphasized the importance of connection, accessibility, beauty, and function.

The most rewarding part of my experience was having a dietitian say that they would love to have me create this app for them to use with their clients because it provides a holistic approach to patient health. 

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