I focused this branding on technical subject areas using abstract textures and symbols to illustrate the complex nuclear industry topics. I included a sample of how this technical conference branding is created below. Before all of our conferences, I interviewed stakeholders and industry experts to understand their needs.
The conference images below still reflect the modular system but focus on non-technical audiences such as policymakers, mental health professionals, and marketers. I included a variety of new icons to reflect those subject areas.
Examples of our conference branding approach are below.